Veglia 1Theresa VegliaChanon AdsanathamENG 1128 April 2014Media: Rulers of Happiness and Success in WomenEverywhere we look, thin, tan models are plastered in magazines, on billboardsand on TV. We see them flaunting their toned and fit bodies that every woman admires.This has become the standard of beauty for woman today, but it hasn’t always been thisway. The standard of beauty for women is ever changing, always differentiating from thedecade before. The past few decades, however, the beauty standard has become extremeand seemingly impossible to achieve. What has caused the drastic change in the beautystandard? It is safe to conclude that media and propaganda have been the most influentialfactors in the change. Media and propaganda portray women in a light that is not easy toachieve. It gives off the impression that to be happy, live a successful life, and to beconsidered beautiful, women must live up to the standards that the media propagates.This, in turn, affects self-image in women. They compare themselves to models whosejobs are to work out and stay fit. If a woman doesn’t live up to the beauty standard, it canlead to serious impacts on their bodies, affecting them psychologically and physically.Women have always gone through extremes to be considered beautiful, but with the hugeincrease in media and propaganda, women have been challenged even greater to achievethe beauty standard. If we were to look back in time, women were set with more realisticstandards of beauty than the ones that are set today.
Veglia 2In the past, women didn’t always strive to be stick skinny. For example, duringthe Renaissance era, the ideal woman was more voluptuous. Women would beconsidered overweight by today’s standards but they were considered sexy during theRenaissance. Besides fuller body types, women strived to have lighter color hair. Theybelieved the lighter the hair the more beautiful. Makeup during this period wascharacterized by ivory and pale skin tones to contrast the ruby red lip color. As thedecades went on, beauty standards started to become more materialistic. The roaringtwenties “brought us Coco Chanel, shorter hemlines, and flappers”, based on “ATimeline of Sexy Defined Through the Ages” but StyleCaster. Bold makeup was nowconsidered sexy; the eyebrows were lifted and penciled in. Women became more bodyconscious as time went on as well. They were more aware of what they ate and howmuch they worked out. Fitted clothes came into style and beauty was more and more