Chapter 9 Homework - Emma Chainani INFO 315 28 April 2014...

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Emma Chainani INFO 315 28 April 2014 Chapter 9 Self-Assessment 1. Nielsen estimates that 22 percent of all the time spent online is spent on social networking and blog sites, with the average visitor spending almost six hours per month on such sites. True. 2. The country with the highest percentage of Internet consumers visiting a social network, at 86 percent, is b. Brazil 3. LinkedIn is a popular business-oriented Web site used for professional networking, with over 100 million unique visitors each month. 4. Ad spending on Facebook alone is estimated at $4 billion worldwide for 2011.True. 5. Viral marketing (b) encourages individuals to pass along a marketing message to others, thus creating the potential for exponential growth in the message’s exposure and influence as one person tells two people, each of those two people tell two or three more people, and so on. 6. Employers can legally reject a job applicant based on the content of an individual’s social
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Unformatted text preview: networking Web site as long as the company is not violating discrimination laws. True. 7. There are around 700,000 registered sex offenders in the United States, and 90,000 of them were found on and subsequently banned from the social networking Web site Myspace. 8. Cyberbullying is more common among 15- and 16-year-old males than any other group of social networking users. False. 9. Current federal statutes thoroughly address all aspects of cyberstalking, with no gaps in federal and state laws. False. 10. Which of the following measures is employed by social networking Web sites to avoid the posting of the objectionable material? d. All of the above 11. To date, no practical business applications of online virtual worlds have been implemented. False. 12. Social shopping Web sites generate money primarily through advertising and by selling data about their members’ likes and dislikes....
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  • Spring '14
  • web site, Social network service, MySpace, Social Networking web

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