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JJofM_2015_3_203-215.pdf - Jagiellonian Journal of...

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203Use of gamification in the process of selection of candidates for the position...Jagiellonian Journal of Management vol. 1 (2015), no. 3, pp. 203–215doi:10.4467/2450114XJJM.15.015.4472Use of gamification in the process of selectionof candidates for the position in the opinionof young adults in PolandMONIKAKRASULAK1The Jagiellonian University in Kraków, Institute of Economics, Finance and ManagementAbstractThe article focuses on the potential of the use of gamification in the selection process, will-ingness to participate in this form of recruitment among young people (20–25 years of age) entering the labour market and the factors differentiating their willingness. Due to the lack of information on that subject on the Polish study field, this research has a pilot character. The data collected among 100 students who are about to enter the labour mar-ket. This group is significant because of the nature of the examined selection method – in theory it is young people – born after year 90 and making full use of information tech-nology every day – they are to become the target group of this form of recruitment. They were subjected to statistical analysis with the use of the Chi-square test and the Pearson correlation coefficient. Research results confirmed the potential of this method of selec-tion. According to the theoretical assumptions, gamification has been positively assessed by respondents. The vast majority of respondents expressed willingness to participate in recruitment with the help of gamification. The analysis has not revealed any significant differences between the adopted independent variables and the willingness to take part in this form of recruitment declared by respondents.Paper type:research articleKeywords:game, gamification, candidate, recruitment, selection1[email protected]
204MONIKAKRASULAKIntroductionThe contemporary employer has a range of available forms of selection of candi-dates for the position. These are both traditional and modern forms and they are becoming increasingly popular also in the Polish environment of recruiters. These include, among others: Assessment Center (AC), e-recruitment and gamification. It should be noted that the AC, using game elements as a tool in the selection pro-cess, can be situated as part of gamification; while gamification available as an on-line game – as a derivative of e-recruitment. If, therefore, one takes into account the range and diversity the given forms offer, gamification most fully satisfies the as-sumptions of innovation.The literature provides many positive forecasts for the use of gamification and proposes its correct use. However, it is very difficult to find research on the pop-ularity of the use of game elements in selecting candidates for a job among only those applying for the position. This is very important especially in the context of people just entering the job market because they are an important target group for this method. The literature review on the recruitment and selection of employees

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