Test 3 Review - Lecture Notes - Film, TV, Internet

Test 3 Review - Lecture Notes - Film, TV, Internet -...

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LECTURE NOTES – Film, Television, Internet (New Media) Film as Working Class Media The development of the film audience The Industrial Revolution had three main implications for this industry Work-leisure distinction Working class was formed in I.R. Work would be work and home would be home Films helped fill the void in schedules Urbanization Immigration European immigrants came over & worked in factories Technological development intertwines with exhibition development Kinetescope Show short films in between performers sets Traveling shows Nickelodeons First theaters to show continuous programs 10 minute long silent films called Reelers Idea of films as a working class media led to horizontal integration New York was the center of the industry Had patents on the equipment that controlled the equipment and the content Kodak Edison’s Motion Pictures Patents Company (MPCC) Thought long movies would not be successful Problem is that you assume everyone wants to do everything legally Concerns Darkness Symbolic environment Live performers became secondary Strippers Image of being cheap, sleazy and not a good place to hand out at The Studio System Independent companies and talent rebelled against the possibility of monopoly Relocation to place that offered many additional benefits that the east coast could not provide Good weather Geography was interesting Low business costs Could hire workers for cheap Its near a national border Expenses were cheaper and revenues were higher
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A new, more affluent audience is formed Star system Promotion for the film People want to see a big name Could help determine what the film would be about Feature film Turned movie going into more of an evening event Less costly to develop a longer film The Movie palace Big huge theaters Looked like opera houses Stadium seating Some had live orchestras to accompany films Environment was now safe and sometimes luxurious Moved from working class to middle class media Majors and Minors Majors Controlled production and distribution and exhibition Owned all of theaters in country Complete vertical integration Paramount WB 20 th Century Fox Metro Goldwyn Meyer Radio Picture Minors Controlled production and distribution Columbia Universal United Artists Studio System’s Power Solidified Self-regulation and production codes Motion Picture Producers and Distributors of America (MPPDA) Tended to be fairly risqué Hollywood was a real party city Coincided with the sensational age of journalism Studios couldn’t keep anything quiet Questions about whether movies were covered by first amendment Time limit on screen kisses, couples in separate beds, limited use of certain words, no mention of sex Movies begin to talk Helped to solidify the studio system’s power Helped out Warner Brother’s a lot One of first studios who put sound in films Opened the way for new stars The Depression created losses and gains
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Overall decreased studio revenue Essentially killed the small movie companies
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