STR 581 Week 2 Environmental Scan and Summary - 1 Running...

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1Running head: ENVIRONMENTAL SCAN AND SUMMARYIndividual Assignment: Environmental Scan and Summary1YOUR NAMESTR/581DATENAME OF PROFESSOR
ENVIRONMENTAL SCAN AND SUMMARY2Individual Assignment: Environmental Scan and SummaryWhen conducting an environmental scan, it is most beneficial for Kudler to utilize both an internal environmental scan and an external environmental scan. In order to effectively conduct an internal environmental scan, it is most appropriate for Kudler to utilize a SWOT analysis in order to identify the company’s strengths, weaknesses, opportunities, and threats. In this capacity, if Kudler ultimately wants grow and further expand, it will certainly have to capitalize on its key strengths while overcoming its major weaknesses and threats. Additionally, Kudler should particularly focus on minimizing its operating expenses and costs in order to survive in today's highly competitive market and current economic recession.When it comes to strengths, Kudler’s product mix is solid. Kudler offers its customers

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