STR 581 Week 3 Individual Assignment - Strategic Plan Update - Draft I

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1 Running head: STRATEGIC PLAN UPDATE – DRAFT I Individual Assignment: Strategic Plan Update—Draft I YOUR NAME STR/581 DATE NAME OF PROFESSOR
STRATEGIC PLAN UPDATE – DRAFT I 2 Individual Assignment: Strategic Plan Update—Draft I Mission Statement The purpose of a mission statement is essentially to explain the underlying rationale for a company’s existence, and at the same time, inquire as to what a company’s function is in relation to how the company places itself within society (Pearce & Robinson, 2009). The mission statement is critical in that it expresses a company’s true identity and philosophy while establishing an image in which the general public will perceive. As such, it is important that the mission statement of Kudler Fine Foods emphasize the aforementioned premises. The previous mission statement of Kudler Fine reads as follows: “Kudler Fine Foods is committed to providing our customers with the finest selection of the very best foods and wines so that your culinary visions can come true” (Kudler Fine Foods Web Site, 2007). A more

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