Barnes and Noble buys Ingram Book Group

Barnes and Noble buys Ingram Book Group - Barnes and Noble...

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Barnes and Noble buys Ingram Book Group The number-one bookseller today was born in 1971. Barnes and Noble s (B&N) founder and Chief Executive, Leonard Riggio, started out with a stagnant Manhattan book store. Today, it operates over 1,000 store-chains. The chain includes about 504 B&N superstores, 507 B. Dalton mall stores, and 300 university bookstores. The college bookstores are leased and they take a commission on the sales revenues. Regardless of the profits they make, they still have to pay the universities. One such university bookstore is located at (name of college). The students allege that the books are cheaper now that Barnes and Noble owns the college bookstore. Mr. Riggio attended New York University (NYU) as an engineering student. To help pay college tuition he worked at the NYU bookstore, and the job sparked an interest that led him to buy the bookstore on the NYU campus in 1965. He owned nine college bookstores by 1971. When a stagnant New York City bookstore was up for sale, Mr. Riggio seized the opportunity and bought the store. The bookstores are designed to give consumers a pleasant shopping experience. Mr. Riggio believes that shopping is a "social activity for consumers" because they do it to relax, meet other people, to see what is new, or to treat themselves with something new. Barnes and Noble is dedicated to their customers. The stores provide a relaxed and welcome environment. Barnes and Noble stores usually are located in high traffic, upscale suburbs, to attract wealthy clientele. After all, they are the ones with money to splurge. Last week, B&N opened its new (name of new superstore). The 25,000 square foot
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Barnes and Noble buys Ingram Book Group - Barnes and Noble...

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