CASE STUDY - CASE STUDY CARNIVAL CRUISE LINES Emre...

CASE STUDY: CARNIVAL CRUISE LINES
Emre Kose (NUID: 001905188)
ITC 6020 Information Systems Design and Development
February 3, 2014

CASE STUDY: CARNIVAL CRUISE LINES | Emre
Kose (NUID: 001905188)
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TABLE OF CONTENTS
1.0 CASE OVERVIEW ................................................................................................................................ 2
2.0 DISCUSSION QUESTIONS .................................................................................................................... 3
2.1 QUESTION AND ANSWER 1 ................................................................................................................... 3
2.2 QUESTION AND ANSWER 2 ................................................................................................................... 4
2.3 QUESTION AND ANSWER 2 ................................................................................................................... 5
2.4 QUESTION AND ANSWER 2 ................................................................................................................... 6
3.0 ANALYSIS .......................................................................................................................................... 7
4.0 CONCLUSION ..................................................................................................................................... 7
5.0 REFERENCES ...................................................................................................................................... 8

CASE STUDY: CARNIVAL CRUISE LINES | Emre
Kose (NUID: 001905188)
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1.0 Case overview
Carnival cruise lines, founded in 1972 and headquartered in Miami and with another
headquarters in London, UK. Carnival cruise lines is the world's largest and most popular cruise
line with 22 ships operating voyages ranging from three to 16 days in length to The Bahamas,
Caribbean, Mexican Riviera, Alaska, Hawaii, Canada, New England, Europe, and Bermuda.
Carnival primarily operates in North America, UK, Germany, New Zealand, Spain, Brazil and
Australia.
In the late 1980s Carnival diversified, adding short cruises to, and a gambling casino in the
Bahamas as well as land tours, a hotel chain/ Following the 1989 purchase of Holland America
Line, luxury cruises were added as well. During the mid-1990s the newly renamed Carnival
Corporation had established a heavy presence in Europe that culminated with the early 1998
purchase of the upscale Cunard line of Great Britain for half a billion dollars.
Carnival Corporation is considered the leader and innovator in the cruise travel industry. With 81
cruise liners carrying over 7 million passengers worldwide, the company controls around 44% of
the global cruise industry. The company makes money from ticket sales as well as on-board
revenue from gambling, shore excursions, bar revenues, and other amenities. Average cruiser
spend $30-$50 per day on board, excluding gratuities

CASE STUDY: CARNIVAL CRUISE LINES | Emre
Kose (NUID: 001905188)
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Table shows list of ships owned by Carnival Cruise Lines
Carnival Cruises is one of the world's most innovative cruise lines. In 1996, it debuted the first
passenger vessel to exceed 100,000 tons, Carnival Destiny.
2.0 Discussion Questions
2.1 Question and Answer 1.