Ugdamina Apryl Joy N. - Chapter 5.pdf - POLYTECHNIC...

POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
College of Business Administration
Department of Marketing Management
INTERNATIONAL MARKETING STRATEGY
ANALYTICAL PAPER
MARK 40063: International Marketing
Submitted by:
Apryl Joy N. Ugdamina
BSBA MM 3-2N
Submitted to:
Prof. Felix D. Ramos Jr.
March 3, 2021

Knowledge
According to the American Marketing Association (AMA), international
marketing is the multinational process of planning and executing the conception, pricing,
promotion, and distribution of ideas, goods, and services to create exchanges that satisfy
individual and organizational objectives. A long-term, forward-looking approach and an
ultimate tactical approach to any organization or company with the fundamental purpose
of understanding customers' needs and wants to stay ahead of the competition is a
marketing strategy. It highlights the role of marketing as a link between the organization
and its customers. Based on an analysis of the best market opportunities, the marketing
strategy establishes targeted customers and the cost structure that will be offered.
Strategic planning may also reveal market threats that the firm may need to consider for
long-term sustainability. It seeks to address three deceptively simple questions,
specifically; Where are we now? Were included in situation analysis of a business, what
business should we be? it goes on to your companies' vision and mission, how should
we get there? It can be answered through strategies, plans, goals, and objectives. The
process of developing a plan allows all stakeholders in an organization to have a common
understanding. The project influences management decisions, employee behavior
toward institutional goals, and current and potential clients' responses. It is also subjected
to changes over a while to meet changing demands. Choosing a competitive strategy is
sometimes even based on a range of factors, including its market position relative to the
rival firms at the stage of the product life cycle. Marketing strategy and the marketing mix
are related components of a comprehensive marketing plan. While the marketing strategy
is associated with the vision of the business or product/service line, the marketing mix is

primarily strategic and used to implement the overall marketing strategy. 4P's Marketing
Mix (Price, Product, Place, and Promotion) are tools that marketers can leverage while
defining their marketing strategy to develop a marketing plan. A well-established firm in
a mature market is likely to have a better system than a start-up. The growth of a business
is critical for business success. A firm may grow by developing the market or by
developing new products. For brands that want to expand internationally, globalization
has created both challenges and opportunities. Companies must ensure that their
products are of high quality and affordable because consumers have so many more
options for similar products. International marketing tends to consider more than just