POLYTECHNIC UNIVERSITY OF THE PHILIPPINESCollege of Business AdministrationDepartment of Marketing ManagementHIGH-PROFIT OPPORTUNITIES IN THE INTERNATIONAL MARKET THANTHE DOMESTIC MARKETREACTION PAPERMARK 40063: International MarketingSubmitted by:Apryl Joy N. UgdaminaBSBA MM 3-2NSubmitted to:Prof. Felix D. Ramos Jr.March 3, 2021
KnowledgeEntering International Market is one huge opportunity for every business,capable of an international marketing strategy is both a dream and nightmare happenedinto one. But increase in profits, developing strong new relationships, and strengtheningyour global position in the market were the prime goal of each business. Irrespective ofhow profitable it may be, there is always a considerable risk when making businessinternational or even committing more business resources to increase the wide-rangingmarket share.And the first step a business needs to take is to be well-informed aboutyour target market, to undertake in-depth research into your target country. Aiming for thebest is to go through the international strategy for it can acquire potential marketopportunities. Where comes up with a business that helps introduce your culture and atthe same time allows consumers to become accustomed to the familiar, with its firms canalso gain huge market share and provides scope for global communication. Throughinternational strategy, a business can increase in market size. Thus it has a significantinfluence on firms as they can invest in research and development to gain competitiveadvantage, optimal economies of scale, which you'll be able to, with the help of resourcesand knowledge exchange with other countries, develop core competencies by theknowledge get in sharing it helps you expand your operations and produce efficientproducts and services at cost-effectiveness, return on investment since challenges areeverywhere international expansion provides the scope for larger markets. It enables tohelp you enhance your operations efficiently in terms of capital investments and largescale research and development expenditures, get as well idea through the factors thatprovide a basis for the international business-level strategy used as competitive
advantages, and above all assurance of universal expansion. Invest more effort andpursue the best global strategy to ensure the success of your business internationally.With the help of international investment, the diversification of your portfolio will increase.So you need to get a lot of investors who can help you with your business and help youmitigate some of the systematic risks associated with the economies of a particularcountry. You can also potentially have new sources of return.Investors will identify anarray of investment options in the international markets. Looking to a basis for globalinvestment is provided by government debt and international equity indexes. When takinga holistic look at international investments, investors will discover numerous stocks,
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