IDRL215_assignment2-Final.docx - Amy Renkas IDRL 215...

This preview shows page 1 - 3 out of 9 pages.

Amy RenkasIDRL 215Assignment 2Video ResponsesUnions creating Chaos, Jason GreerIn Jason Greer’s video “Unions creating chaos” (2014), Greer indisputably adopts the Neoliberal perspective towards labour relations. A Neoliberal perspectiveviews unions as negative and detrimental to employers and businesses, and thus Greer’s ideas and information shared throughout the video attempts to educate employers as to how they can keep their company free from unions. There is a key feature shown throughout the video, that unions and their activity need to be oppressed.Greer’s sales tactic, named the union avoidance project, is the first giveaway towards his Neoliberal perspective. His four-minute advertisement highlights to companies that they should remain union-free, stating that unions create chaos. Once again correlating with the Neoliberalism perspective. According to Godard “unions only upset this relationship” (2011), as this perspective also believes that unions will only upset the employee-employer relationship. Continuing on, Greer warns that employees are used as “pawns” by the union, with the intention to keep tabs on companies. The persistent negativity implied towards unions, is a skilful tactic used by Greer to convince employers that unionization of their companies must be stopped. Furthermore, Greer illustrates a mitigation strategy to get to know your staff, in order to address concerns before they become issues. Within this
Amy RenkasIDRL 215Assignment 2mitigation strategy, it can be assumed the Greer is implying employers should solve, or suppress the issues at large so unions do not step in. Once again aligning with Neoliberalism, which believes unions will only interfere with the management authority. Finally, Greer uses many threatening words that he links with unions to promote or instil fear in employers about becoming unionized. Words such as target and undermine the company are used to create urgency and persuasion against the actions of unions, and moreover, the strong perspective of Neoliberalism and its ideologies. Greer emphasizes the urgency to keep union interference out of the marketplace by giving strategies to resolve issues within the employer-employee relationship only. The right-winged ideologies of Greer’s perspectives are noticeably apparent throughout his short video.

Upload your study docs or become a

Course Hero member to access this document

Upload your study docs or become a

Course Hero member to access this document

End of preview. Want to read all 9 pages?

Upload your study docs or become a

Course Hero member to access this document

Term
Winter
Professor
Brenda K
Tags
Organizational studies and human resource management, Trade union, Jason Greer, Amy Renkas

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture