ASSESSEMENT 3 BSBMKG413.pdf - Assessment-1 Marketing Plan...

This preview shows page 1 - 3 out of 12 pages.

Assessment-1: Marketing Plan The presented product is GoPro cameras. 1) Explanation of product GoPro cameras are innovative and guarantee quality in providing images in different environments, when compared to their competitors. Their models can be seen at any appliance store. 2) Features and benefits of product or service, from a range of sources The cameras have the following characteristics: -Compact design -Advanced image stabilization system -Wide-Angle -Color Balance -Waterproof -GPS 3) The target group for your promotion GoPro was created initially by passionate about photography and extreme sports and its mission is to give people freedom to enjoy the moment. For this reason, the majority consumer market is formed by professional athletes or not, travelers and photographers, aged between 18-35 years. However, the cameras have also become quite common in families or with friends who are at leisure due to easy handling. 4) Characteristics of the target group GoPro cameras are used by courageous people, without fear of challenges, with a lot of attitude, adventurous lifestyle and passionate about capturing life in the most unique way possible.
Without any kind of restrictions, anyone, anywhere in the world who has this energy is able to use the cameras. 5) The proposed promotional technique, including costs and timelines
6) Reasons why this technique will be effective
7) Explanation of how the marketing objectives will support overall business objectives
8) Explanation of how promotional activities support marketing objectives

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture