Building a Business in a Global Environment
14 December 2007
Apple, Inc.: A Leader in Technology
Apple Computer, Inc., as it was first known, was launched on April 1
, 1976. Its
founding members were Steve Jobs, Steve Wozniak, and Ronald Wayne.
computer they sold was the Apple I person computer kit.
They were hand-built by
Wozniak in Jobs’ parents’ living room.
Apple’s first two successful computers were the
Apple II and the Apple Macintosh .
In 1985, Jobs left the company after a power
struggle with recently appointed CEO John Sculley (Kimmel).
The period from 1989 to
1991 was labeled, by MacAddict magazine, as Apple’s first golden age due to its success
with recently released products like the Mac Classic and the Power Book laptop.
Unfortunately, a few years after this time, Apple released some experimental
products like the Newton, an early PDA, which were commercial disasters.
In 1997, Jobs
returned to Apple when they bought out his current company.
Later on that year, Jobs
stepped in as CEO and continues holds that position currently.
The years 1998 to 2001
were something of an “Apple Renaissance,” with the release of the new and innovative
iMac, iBook, and Power Mac G4, which were all new personal computers, along with the
release of Mac OS X, which was Apple’s new and improved operating system.
Apple launched the first Apple Store, which is a store run by Apple that is dedicated