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Apple Paper Final

Apple Paper Final - Jeremy Gilbreath Kelly Diamond Adam...

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Jeremy Gilbreath Kelly Diamond Adam Finder Building a Business in a Global Environment Amy Beattie 14 December 2007 Apple, Inc.: A Leader in Technology Apple Computer, Inc., as it was first known, was launched on April 1 st , 1976. Its founding members were Steve Jobs, Steve Wozniak, and Ronald Wayne. The first computer they sold was the Apple I person computer kit. They were hand-built by Wozniak in Jobs’ parents’ living room. Apple’s first two successful computers were the Apple II and the Apple Macintosh . In 1985, Jobs left the company after a power struggle with recently appointed CEO John Sculley (Kimmel). The period from 1989 to 1991 was labeled, by MacAddict magazine, as Apple’s first golden age due to its success with recently released products like the Mac Classic and the Power Book laptop. Unfortunately, a few years after this time, Apple released some experimental products like the Newton, an early PDA, which were commercial disasters. In 1997, Jobs returned to Apple when they bought out his current company. Later on that year, Jobs stepped in as CEO and continues holds that position currently. The years 1998 to 2001 were something of an “Apple Renaissance,” with the release of the new and innovative iMac, iBook, and Power Mac G4, which were all new personal computers, along with the release of Mac OS X, which was Apple’s new and improved operating system. In 2003, Apple launched the first Apple Store, which is a store run by Apple that is dedicated
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solely to Apple products, support, and supporting 3 rd party software and products. Recently in January 2007, Apple dropped the “computer” part of its name, and is now known as Apple Inc. The biggest release since their name change was the iPhone, in June. The current state of the business is excellent. With the recent release of the iPhone and its new Macintosh operating system, Leopard, Apple is considered by many to be doing quite well. The range of products that Apple now offers has grown significnatly since the first Apple I computer. Now Apple offers everything from MP3 players such as the family of iPods, the brand-new iPhone, and its five current models of personal computers, the iMac, Mac Pro, Mac Mini, MacBook, and the MacBook Pro (7). Apple also offers a broad range of convenience products such as Apple TV, and the iTunes software with the built-in iTunes store. The industry that Apple falls under would have to be consumer electronics. Many who do not have a complete idea of the company’s range of products would think it only works in personal computers; but with the wide range of accessories that Apple sells, to say they were in the personal computer industry would be too narrow of a statement. A recent critical issue that has affected the industry is the introduction of the CEAPAC or the Consumer Electronics Association Political Action Committee (4). The committee is a group of lobbyists in Washington pulling for advancements in the political region of the consumer electronics industry. In addition to the new impact of the CEAPAC there are
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