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Unformatted text preview: glove making companies can learn that just because a glove has some amazing designee feature doesnt mean that it can replace the genuine feel of a personally broken in glove. That will be the difficult part for selling the Primo because Rawlings needs to find a way to make it personal. The way that they have tried and I feel is the best way to do it is get the glove into the hands of minor leaguers so they grow with the glove making it personal that way. 3) I believe that like any new technology it will take some time but the Primo will catch on. I think that its main market will be amateurs and minor leaguers with some MLB player endorsements. This is because major league players all feel very attached to the gloves they already own, and it would be very hard as it has already shown to be, to get them to make a switch. It will be popular with the younger crowd because I dont believe that they feel that same attachment....
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This note was uploaded on 04/10/2008 for the course MGT 100 taught by Professor Amybeattie during the Fall '07 term at Champlain.
- Fall '07