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Lesson5 Submitted by: Mayank Chauhan
Overview Overview of BMW Competitive Analysis Marketing Strategies Social Media Marketing Plan Competitive Advantages Ethical Stance Conclusions
About BMW The special fascination of the BMW Group not only lies in its products and technology, but also in the company’s history, written by inventors, pioneers and brilliant designers. Today, the BMW Group, with its 31 production and assembly facilities in 15 countries as well as a global sales network, is the world’s leading manufacturer of premium automobiles and motorcycles, and provider of premium financial and mobility services. The BMW Group sets trends in production technology and sustainability as an innovation leader with an intelligent material mix, a technological shift towards digitalization and resource-efficient production. At the same time, flexibility and continuous optimization of value chains ensure competitiveness.
Segmentation and Target Group Segmentation BMW segment market based

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