Masafi Water.docx - u201cA study of Marketing in an...

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“A study of Marketing in an International Context” Student Name: Professor Name: Date: 5/8/2021
Table of Content: 1. Introduction: ............................................................................................................................. 3 2. Overview of Masafi: ................................................................................................................. 4 3. SWOT Analysis: ....................................................................................................................... 4 3.1 Strength: ............................................................................................................................ 5 3.2 Weaknesses: ...................................................................................................................... 5 3.3 Opportunities: .................................................................................................................... 6 3.4 Threats: .............................................................................................................................. 6 4. Country’s Selection: ................................................................................................................. 6 4.1 PESTLE Analysis of Brazil: ............................................................................................. 7 4.1.1 Political Factor: .......................................................................................................... 7 4.1.2 Economic Factor: ....................................................................................................... 7 4.1.3 Social Factor: ............................................................................................................. 8 4.1.4 Technological Factor: ................................................................................................ 8 4.1.5 Legal Factor: .............................................................................................................. 8 4.1.6 Environmental Factor: ............................................................................................... 8 5. Product’s Selection: .................................................................................................................. 9 5.1 Marketing Mix: ................................................................................................................. 9 5.1.1 Product: .................................................................................................................... 10 5.1.2 Price: ........................................................................................................................ 10 5.1.3 Place: ........................................................................................................................ 10 5.1.4 Promotions: .............................................................................................................. 10 6. MES Analysis: ........................................................................................................................ 11 6.1 Direct Exporting: ............................................................................................................. 11 6.2 Strategic Alliance: ........................................................................................................... 11 6.3 Piggybacking: .................................................................................................................. 12 7. Required Resources: ............................................................................................................... 12 8. Conclusion: ............................................................................................................................. 13
1. Introduction: This paper will focus to develop international market entry strategy for Masafi Co LLC by developing its complete portfolio and market analysis and will help to explore that how Masafi can expand its product portfolio in Brazil and can gain sustainable organizational performance. 2. Overview of Masafi: Masafi is regarded as the largest and a leading producer of mineral water in the region of Gulf. It was founded in 1976 in UAE and since then, it is leader in this field. The company is not inly engaged in producing water but there are various other products such as juices, tissue paper, potato chips, flavored water and basmati rice. Masafi water mainly comes from mountains in RAS ALkhaima where it is the top brand choice of customers. However, the company is considered as a leader for manufacturing bottled water who have started their business by only 5.5 million. The company is currently serving all slice of society by producing wide products and export 30% of their products to almost 56 states of the world that mainly includes, African states, Oman, Qatar, Japan, UK, Saudi Arabia, Jordon, Afghanistan, Morocco and Pakistan etc. [ CITATION Blo17 \l 1033 ]. The company has a high demand for their products due to their provision of healthy bottled water with consistency that conforms various Food & Health Authority guidelines for products and are internationally accepted by US Food and Drug Administration. The company has won various international and local recognition within the award of several certificates as their products are packaged and processed in full automated and modern manufacturing facility. Their water pass through multi-stage filtration system. Masafi used to spread its products in various schools, supermarkets, mosques, malls, parks, coffee shops, hospitals and homes. Currently, company has employed 400 people in their facility of manufacturing and distribution centers. Due to their extensive services, today, the company is regarded as a premium source of pure premium drinking water in the entire region. The vision of Masafi is to offer their premium products for
achieving the better standards of living while their mission is to provide premium products through continuous innovation and development and in turn, strengthen their leadership. The company has generated a revenue of about Dh378 million in 2019.

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