mktg chp 11

mktg chp 11 - Marketing An Introduction Chapter...

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Marketing: An Introduction Chapter 11-Retailing and Wholesaling Retailing Retailing- all activities involved in selling goods or services directly to final consumers for their personal, nonbusiness use Retailer- businesses whose sales come primarily from retailing Types of Retailers Amount of Service Product Line o Specialty store- a retail store that carries a narrow product line with a deep assortment within that line o Department store- a retail organization that carries a wide variety of product lines- typically clothing, home furnishings, and household goods; each line is operated as a separate department managed by specialist buyers or merchandisers o Supermarket- large, low-cost, low-margin, high-volume, self-service store that carries a wide variety of food, laundry, and household products o Convenience store- a small store located near a residential area that is open long hours seven days a week and carries a limited line of high-turnover convenience goods o Superstore- a store much larger than a regular supermarket that carries a large assortment of routinely purchased food products, nonfood items, and service
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This note was uploaded on 04/10/2008 for the course MKTG 290 taught by Professor Zeno during the Spring '08 term at Ramapo.

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mktg chp 11 - Marketing An Introduction Chapter...

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