mktg chp10

mktg chp10 - Marketing: An Introduction Chapter 10-...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Marketing: An Introduction Chapter 10- Marketing Channels and Supply Chain Management Supply Chains and the Value Delivery Network Value delivery network- made up of the company, suppliers, distributors, and ultimately customers who “partner” with each other to improve the performance of the entire system The Nature and Importance of Marketing Channels Marketing (distribution) channel- a set of interdependent organizations that help make a product or service available for use or consumption by the consumer or business user How Channel Members Add Value Number of Channel Levels Channel level- a layer of intermediaries that performs some work in bringing the product and its ownership closer to the final buyer Direct marketing channel- a marketing channel that has no intermediary levels Indirect marketing channel- channel containting one or more intermediary levels Channel Behavior and Organization Channel Behavior Channel conflict- disagreement among marketing channel members on goals and roles- who should do what and for what rewards Vertical Marketing Systems Conventional distribution channel- a channel consisting of one or more independent producers, wholesalers, and retailers, each a separate business seeking to maimize its own profits for the system as a whole Vertical marketing system (VMS)-
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 3

mktg chp10 - Marketing: An Introduction Chapter 10-...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online