SDO-Imus-City-LeaP-ABM-Principles-of-Marketing-3RD-QTR_Week-1.pdf

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W1Learning AreaPRINCIPLES OF MARKETINGGrade Level11Quarter3DateI. LESSON TITLEDefinition of Marketing and Marketing Principles and GoalsII. MOST ESSENTIAL LEARNINGCOMPETENCIES (MELCs)Define and understand marketing:PrinciplesGoalsApproaches(ABM_PM11-Ia-b-1)III. CONTENT/CORE CONTENTThe learners demonstrate an understanding of the marketing principles, goals,and traditional and contemporary approaches to marketing.IV. LEARNING PHASESSuggestedTimeframeLearning ActivitiesA.IntroductionPanimula20 minsWelcome to Principles of Marketing!This Learning Packet is designed to teach and provide you a comprehensiveintroduction to Principles of Marketing. The course deals with the principles andpractices in marketing goods and services. Likewise, it focuses on thedevelopment of integrated marketing programs that will help grow businesses.For Lesson 1:Definition of Marketing and Marketing Principles and Goalswilldiscuss the definition of marketing, its goals, and processes. Having completedthis lesson, you will be able to define and understand marketing:• Principles• GoalsBefore we start, let us have some warm-up activity.Let’s start your Pre-test.PRE-TEST:Directions: From the pool words inside the box, choose the appropriate term foreach description below.MarketExchangeWantsGoodsNeeds1Something that a person must have to live andsurvive.2It occurs when the buyer and seller trade somethingof equal value that satisfies their unmet needs.3It is composed of people with both the desire andability to buy a product or service.4Items that satisfy human wants and provide utility.5Something that a person desires to have.Why do these words matter in studying the Principles of Marketing aside fromthe obvious fact that you have to know what you’re talking about? At itsmost basic level, knowing and understanding essential marketing lingo willhelp you along your way.You will be ready to face general terms andjargons you may come across in planning your marketing strategies and

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Term
Spring
Professor
ROBERTSON
Tags
Marketing, Marketing and Marketing Principles and Goals

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