Edited-PRINCIPLES-OF-MARKETING_3RD-QTR_WEEK-1.docx - W1...

W1
Learning Area PRINCIPLES OF MARKETING Grade Level 11
Quarter 3 Date
I. LESSON TITLE Definition of Marketing and Marketing Principles and Goals
II. MOST ESSENTIAL LEARNING
COMPETENCIES (MELCs)
Define and understand marketing:
● Principles
● Goals
● Approaches
(ABM_PM11-Ia-b-1)
III. CONTENT/CORE CONTENT The learners demonstrate an understanding of the marketing principles,
goals, and traditional and contemporary approaches to marketing.
IV. LEARNING
PHASES
Suggest
ed
Timefra
me
Learning Activities
A. Introduction
Panimula
20 mins
Welcome to Principles of Marketing!
This Learning Packet is designed to teach and provide you a comprehensive
introduction to Principles of Marketing. The course deals with the principles
and practices in marketing goods and services. Likewise, it focuses on the
development of integrated marketing programs that will help grow
businesses.
For Lesson 1: Definition of Marketing and Marketing Principles and
Goals will discuss the definition of marketing, its goals, and processes.
Having completed this lesson, you will be able to define and understand
marketing:
• Principles • Goals
Before we start, let us have some warm-up activity. Let’s start your Pre-test.
PRE-TEST:
Directions: From the pool words inside the box, choose the appropriate term
for each description below.
Market Exchange Wants Goods Needs

1 Something that a person must have to live and
survive.
2 It occurs when the buyer and seller trade
something of equal value that satisfies their
unmet needs.
3 It is composed of people with both the desire and
ability to buy a product or service.
4 Items that satisfy human wants and provide
utility.
5 Something that a person desires to have.
Why do these words matter in studying the Principles of Marketing aside
from
the obvious fact that you have to know what you’re talking about? At its
most basic level, knowing and understanding essential marketing lingo will
help you along your way.