Edited-PRINCIPLES-OF-MARKETING_3RD-QTR_WEEK-1.docx - W1...

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W1Learning AreaPRINCIPLES OF MARKETINGGrade Level11Quarter3DateI. LESSON TITLEDefinition of Marketing and Marketing Principles and GoalsII. MOST ESSENTIAL LEARNINGCOMPETENCIES (MELCs)Define and understand marketing:PrinciplesGoalsApproaches(ABM_PM11-Ia-b-1)III. CONTENT/CORE CONTENTThe learners demonstrate an understanding of the marketing principles,goals, and traditional and contemporary approaches to marketing.IV. LEARNINGPHASESSuggestedTimeframeLearning ActivitiesA. IntroductionPanimula20 minsWelcome to Principles of Marketing!This Learning Packet is designed to teach and provide you a comprehensiveintroduction to Principles of Marketing. The course deals with the principlesand practices in marketing goods and services. Likewise, it focuses on thedevelopment of integrated marketing programs that will help growbusinesses.For Lesson 1:Definition of Marketing and Marketing Principles andGoalswill discuss the definition of marketing, its goals, and processes.Having completed this lesson, you will be able to define and understandmarketing:• Principles• GoalsBefore we start, let us have some warm-up activity. Let’s start your Pre-test.PRE-TEST:Directions:From the pool words inside the box, choose the appropriate termfor each description below.MarketExchangeWantsGoodsNeeds
1Something that a person must have to live andsurvive.2It occurs when the buyer and seller tradesomething of equal value that satisfies theirunmet needs.3It is composed of people with both the desire andability to buy a product or service.4Items that satisfy human wants and provideutility.5Something that a person desires to have.Why do these words matter in studying the Principles of Marketing asidefromthe obvious fact that you have to know what you’re talking about? At itsmost basic level, knowing and understanding essential marketing lingo willhelp you along your way.

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Term
Spring
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Tags
Marketing, Marketing and Marketing Principles and Goals, Marketing and Marketing Principles

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