mkt 5:24:21.docx - A focus on sustainability for a...

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A focus on sustainability for a marketing manager will provide guidance on marketing planningactivities. It provides a long term scope on the plan and the impact it will have for the company& product that is being messaged to the markets. The tasks, activities, and tactics will have toreflect the goal of future customers (and how the product will benefit society as a whole). Asstewards of speaking to customers through messages (whichever tactic is used tocommunicate), marketing managers have the goal of thinking in the best possible way toconvey that the product provides a benefit to their lives in a positive manner. The hope is thatthe product itself does not have a harmful impact on customer's lives in the present and thefuture so care should go into the marketing planning. If customers can feel that a productgenuinely cares for their concerns, sustainability contributes greatly to the success of a
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Term
Spring
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