Basic Principles and Applications of Marketing - Outcome 1 - Report.docx

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Claire Waugh[COMPANY NAME][Company address]MARKETING: BASICPRINCIPLES ANDAPPLICATIONS (OUTCOME 1)
MARKETING: BASIC PRINCIPLES AND APPLICATIONS –InstructionsOutcome 1: Describe the basic principles of marketing in relation to a specific product orservice.Task Instructions:·You have to plan and write a report of500-750wordswhich will be conducted underopen bookconditions.·The report will be based upon answers to aset of questionsrelating to an investiga-tion of aspecific productorserviceand the market for that product or service.·Additional materials such aspromotional materials,price listsor other materialsrelevant to the marketing mix may be incorporated within the report or in an appen-dix. These materials will not be included in the word count.With guidance from your teacher/lecturerselect a specific product or servicethat you arefamiliar with. Some examples of possible products may include abrand of ice cream, a car,electronic device, etc.MARKETING: BASIC PRINCIPLES AND APPLICATIONS –ReportMARKETING: BASIC PRINCIPLES ANDAPPLICATIONS (OUTCOME 1)Which product/service do you choose?Select a specific product or service that youare familiar with. Some examples of possi-ble products may include a brand of icecream, a car, electronic device, etc. Exam-ples of services may include a hotel/restau-rant, shop, salon, etc.It is important that you are able to accessgeneral information about your specificproduct or service, the firm that produces it,and the overall market for the type of prod-uct/service you have selected.You should carefully read all of the assess-ment questions before choosing your mar-ket, and a firm that operates within that mar-ket.DYSON CORRALE STRAIGHTENER
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1.Explain how each of the following variables can be used to identify a target market inrelation to your chosen product or service:a.Geographicb.Demographicc.Psychographicd.Behavioural.In your explanation, you must provide an example of how each variable listedabovemight be applied to the overall market for your type of product or service.VariableHow can the variable be used to iden-tify a target market for your product orservice?Please give an example ofhow the variable can beapplied to your market?

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Term
Fall
Professor
N/A
Tags
Marketing, dyson

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