19862_BSBMKG609_Assessment 1 edit.docx - Advance Diploma of...

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BSBMKG609 Develop a Marketing Plan Assessment Task 01 (Written report) -Develop marketing strategies Presented by Jeerawan CHAMSUNGNOEN Student ID: 19862 Advance Diploma of Leadership and Management
Assessment Task 01 (Written report) -Develop marketing strategies Organisational overview 1. Develop an organisational overview that: a. outlines the strategic direction and organisational objectives Houzit is a chain of homewares stores in Brisbane that specialise in bathroom fittings, bedroom fittings, mirrors and decorative items. They currently have 15 stores spread across the greater Brisbane area, with all stores being managed and coordinated from their head office in Milton. Houzit is close to entering its fifth year of operation; offering a wide range of home-ware items on easy-to-manage payment terms and supplies a three year guarantee on every item sold. Strategic direction The basic focus of the company is on three parameters. Quality, Unique items and Selection in this postmodern era every organisation should direct their marketing strategies in way that the strategic goals could be achieved smoothly and efficiently of the set goals of accompany. It is also the vision of the company that is necessary for success in giving direction for employees to follow in order to achieve set goals. Setting strategic direction involves finding a target direction and committing to get there. It begins with developing a clear vision for a company thereby increasing its competitive advantage.

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