BSBMKG609 Develop a Marketing PlanAssessment Task 01 (Written report) -Develop marketing strategiesPresented by JeerawanCHAMSUNGNOENStudent ID: 19862Advance Diploma of Leadership and Management
Assessment Task 01 (Written report) -Developmarketing strategiesOrganisational overview1. Develop an organisational overview that:a. outlines the strategic direction and organisationalobjectivesHouzit is a chain of homewares stores in Brisbane that specialise in bathroom fittings,bedroom fittings, mirrors and decorative items. They currently have 15 stores spreadacross the greater Brisbane area, with all stores being managed and coordinated fromtheir head office in Milton. Houzit is close to entering its fifth year of operation; offering awide range of home-ware items on easy-to-manage payment terms and supplies a threeyear guarantee on every item sold.Strategic direction The basic focus of the company is on three parameters. Quality, Unique items andSelection in this postmodern era every organisation should direct their marketingstrategies in way that the strategic goals could be achieved smoothly and efficiently of theset goals of accompany. It is also the vision of the company that is necessary for success ingiving direction for employees to follow in order to achieve set goals. Setting strategicdirection involves finding a target direction and committing to get there. It begins withdeveloping a clear vision for a company thereby increasing its competitive advantage.