Chapter 8: Trust, Justice and Ethics
Trust, justice and ethics
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reputation reflects the prominence of its brand in the minds of the public
and the perceived quality of its goods and services
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trust is defined as the willingness to be vulnerable to a trustee based on
positive expectations about the authority’s actions and intentions
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justice reflects the perceived fairness of an authority’s decision making
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ethics reflects the degree to which the behaviors of an authority are in
accordance with generally accepted moral norms
Trust
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disposition based trust means that your personality traits include a general
propensity to trust others
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cognition based trust means that trust is rooted in a rational assessment of
the authority’s trustworthiness
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affect based trust means that it depends on feelings towards authority that
go beyond rational assessment
Disposition based trust
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has less to do with the authority and more to do with the trustor
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some trustors are high in trust propensity
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trust propensity levels are actually relatively high in the U.S.
