Kaisen Yao
Yao 1
Writing 1, Section 52
Beales
17 September 2012
Laugh a Little
Remember when you were a kid and you were scared of Santa Claus? The Easter
Bunny? But as you grew older, you looked past the fearful size of Santa, and instead saw
his loving, glowing eyes, and you ignored seemingly wicked smile the Easter Bunny bore
and enjoyed the warm, fuzzy feeling when he gave you a hug. Through these childhood
experiences, you learned that fear is usually only the initial reaction, and not the final
product. Similarly, the movie advertisement for
Paranorman
uses details in facial
expressions, color, and text, to strip away the fearful first impression, and appeal to the
viewer’s sense of humor.
At first glance, the newspaper advertisement for
Paranorman
appears to be quite
petrifying. The eerie green background paired up with jagged, Halloween font can be
quite frightening at first glance. Furthermore, the images on the page include monsters,
humans who appear to be screaming, a giant full moon – which is commonly used as a
symbol for terror – and an off-balance van on top of a creepy looking sewer. Right off
the bat, the advertisement uses general, large details that make the movie
appear
to be
menacing. However, a closer analysis of the advertisement shows the true nature of the
movie: funny, goofy, and witty. First, the humans in the picture all seem surprised or
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- Writing, Kaisen Yao
