Analysis of an Ad - KaisenYao Yao1 Writing1,Section52...

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Kaisen Yao Yao 1 Writing 1, Section 52 Beales 17 September 2012 Laugh a Little Remember when you were a kid and you were scared of Santa Claus?  The Easter  Bunny?  But as you grew older, you looked past the fearful size of Santa, and instead saw his loving, glowing eyes, and you ignored seemingly wicked smile the Easter Bunny bore and enjoyed the warm, fuzzy feeling when he gave you a hug.  Through these childhood  experiences, you learned that fear is usually only the initial reaction, and not the final  product.  Similarly, the movie advertisement for  Paranorman  uses details in facial  expressions, color, and text, to strip away the fearful first impression, and appeal to the  viewer’s sense of humor.   At first glance, the newspaper advertisement for  Paranorman  appears to be quite  petrifying.  The eerie green background paired up with jagged, Halloween font can be  quite frightening at first glance.  Furthermore, the images on the page include monsters,  humans who appear to be screaming, a giant full moon – which is commonly used as a  symbol for terror – and an off-balance van on top of a creepy looking sewer.  Right off  the bat, the advertisement uses general, large details that make the movie  appear  to be  menacing.  However, a closer analysis of the advertisement shows the true nature of the  movie: funny, goofy, and witty.  First, the humans in the picture all seem surprised or 
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