The Ultimate Guide to Digital Marketing2The perfect resource for beginner to advanced digital marketerslooking to learn new skills or hone existing ones.TheUltimate Guide to Digital Marketingis full of insights and strategy forbusiness owners, marketing professionals, students, and anyone else looking tohone their current skills and get up to speed on the latest in digital marketing.What is Digital Marketing?Digital marketing is the act of promoting and selling products and servicesby leveraging online marketing tactics such as social media marketing, searchmarketing, and email marketing.If you’re new to digital marketing, it may feel overwhelming.We get that…But in many ways, digital marketing is no different than traditional marketing. Inboth, smart organizations seek to develop mutually beneficial relationships withprospects, leads, and customers.Now, think about the last important purchase you made. Perhaps youpurchased a home, hired someone to fix your roof, or changed paper suppliersat your office.Regardless of what it was, you probably began by searching the Internet tolearn more and find your best options. Your ultimate buying decision was thenbased on the reviews you read, the friends and family you consulted with, andthe solutions, features, and pricing you researched.Today, most purchasing decisions begin online.That being the case, an online presence is absolutely necessary—regardless ofwhat you sell.CHAPTER00
The Ultimate Guide to Digital Marketing3And having a strong digital presence will help you in multiple ways:•It will make it easier to create awareness and engagement both before andafter the sale.•You can convert new buyers into rabid fans who buy more (and moreoften).•You’ll enjoy all the benefits of word-of-mouth and social sharing.Be aware, though, the digital marketing scene is ever changing. Gurus,podcasts, and bloggers declare a tool or tactic hot one week and dead thenext.The truth is, today, digital marketing is less about “digital” and moreabout “marketing,” largely because digital marketing has come of age. Itsfundamentals have already been established.At DigitalMarketer, our objective is to clear the confusion about the tacticsthat work and how to use them to grow your business. We stand against thoseso-called gurus who promote the next “shiny object” that will reportedly killemail marketing, digital advertising, or search engine optimization.Here, we’re all about the fundamentals.As you’ll see in this guide, these core disciplines of digital marketing will becritical to your business growth today, tomorrow, and for years to come.Eachof these disciplines will be covered in a chapter of thisUltimate Guide toDigital Marketingas shown below.