Mass Communication Final Exam

Mass Communication Final Exam - Mass Communication Final...

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Mass Communication Final Exam Chapter 8: Print Journalism - partisan press of early journalism : an early dominant style of American journalism distinguished by opinion newspapers, which generally argued one political point of view or pushed the plan of the particular party that subsidized the paper - The “attack” on objectivity : throughout the 1960’s, attacks on the detachment of reporters escalated. To improve on the older approach, they adopted a variety of alternative techniques: o Advocacy journalism : an approach in which some reporter actively promotes a particular cause or viewpoint. o Precision journalism : a type of journalism that attempts to push news reporting in the direction of science, maintaining that by applying rigorous social science methods, such as using poll surveys and questionnaires, journalism can better offer a valid portrait of social reality. - Wire service and feature syndicates : major daily papers might have between 100 and 200 local reporters and writers, but they still cannot cover the world or produce enough material to fill up the news hole each day. For this reason, newspapers rely on wire services and syndicated feature services to supplement local coverage. o Wire service : stories and photos submitted stories for distribution to newspapers across the country o Feature syndicates : commercial outlets or brokers, such as United Features and King Features, that contract with newspapers to provide work from the nation’s best political writers, editorial cartoonists, comic-strip artists, and self-help columnists Print Journalism – Newspapers : - More than 1,400 daily newspapers in U.S. - But there were 2,600 daily newspapers in the U.S. 100 years ago o Why the decrease? Because of new media such as radio, TV, and internet o 100 years ago had lots of newspapers because it cost less to start up but fizzled out quickly - Fewer than 250 copies are sold everyday per 1000 people in the country (1 of 4) o Pass along readers - chains control 80% of all dailies in the country o bad – one idea – agenda setting – ownership – duplicated news – lack of diversity - Gannett is the largest chain – owns about 100 dailies and 500 nondailies (and 20+ TV stations, too)
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- About 20% of all advertising money is spent on newspaper ads (1/5) - The average “newshole” is 35-50% o Newshole : space left in newspapers for news content after all the ads are placed o Ads take priority about 65 ads - In 2005, about 1500 newspapers had online versions - Traffic people at newspapers make sure stories and ads don’t conflict Categories/Kinds of Newspapers include: - National dailies o NY Times, USA Today - Metro dailies o Serve large geographic regions - nondailes o serve smaller communities - nationals and metros tend to be conflict oriented - nondailies tend to be consensus oriented o jobs aren’t to “rock the boat” but more for the communities Basic Models of Reporting - Objective style o Dates from early 1900’s o Inverted pyramid style
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This note was uploaded on 04/07/2008 for the course MCOM 101 taught by Professor Turowski during the Spring '06 term at Towson.

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Mass Communication Final Exam - Mass Communication Final...

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