DM.pptx - Improving Site Conversion for Shopclues.com About...

This preview shows page 1 - 5 out of 14 pages.

Improving Site Conversion for Shopclues.com
About Shopclues.comShopClues.comis an online marketplace, headquartered in Gurgaon, India. It has over 12,000 registered merchants retail 2,00,000+ products on the platform to over 42 million visitors every year across 9500 locations in the country.Shopclues mainly focuses on the tier 2 and tier 3 segments in the country. It has the lowest average selling price across the various e-commerce platforms and focuses on the real markets of India. The tag line of Shopclues is “where real India shops”. Thus they are mainly focusing on the unbranded products that people generally tend to shop for in the local markets such as Sarojni Nagar in Delhi or Fashion Street in Mumbai.
Buyers Journey Map
Buyer’s Journey MapUser Logs into shopclues. com website or mobile appSearches for the exact itemChecks for Specifications & Reads reviewsPresses add to cartScrolls through the items and takes a decisionGoes to shopping cart and checks out by logging into account by

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture