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Unformatted text preview: CHAPTER 6 *ATTITUDE- a positive, negative, or mixed reaction to a person, object, or idea *ATTITUDE SCALE- a multiple item questionnaire designed to measure a person’s attitude toward some object *BOGUS PIPELINE- a phony lie detector device that is sometimes used to get respondents to give truthful answers to sensitive questions *FACIAL ELECTROMYOGRAPH- an electronic instrument that records facial muscle activity associated with emotions and attitudes *IMPLICIT ATTITUDE- an attitude, such as prejudice, that one is not aware of having *IMPLICIT ASSOCIATION TEST (IAT)- a covert measure of unconscious attitudes derived from the speed at which people respond to pairings of concepts- such as black or white with good or bad *THEORY OF PLANNED BEHAVIOR- The theory that attitudes toward a specific behavior combine with a subjective norms and perceived control to influence a person’s actions *PERSUASION- The process by which attitudes are changed *CENTRAL ROUTE TO PERSUASION- The process by which a person thinks carefully about a communication and is influenced by the strength of its...
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This note was uploaded on 04/07/2008 for the course PSYCH 102 taught by Professor Klein during the Winter '08 term at UCSB.
- Winter '08
- Social Psychology