social psychology (102) ch 6 key terms

social psychology (102) ch 6 key terms - CHAPTER 6*ATTITUDE...

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CHAPTER 6 *ATTITUDE - a positive, negative, or mixed reaction to a person, object, or idea *ATTITUDE SCALE - a multiple item questionnaire designed to measure a person’s attitude toward some object *BOGUS PIPELINE - a phony lie detector device that is sometimes used to get respondents to give truthful answers to sensitive questions *FACIAL ELECTROMYOGRAPH - an electronic instrument that records facial muscle activity associated with emotions and attitudes *IMPLICIT ATTITUDE - an attitude, such as prejudice, that one is not aware of having *IMPLICIT ASSOCIATION TEST (IAT) - a covert measure of unconscious attitudes derived from the speed at which people respond to pairings of concepts- such as black or white with good or bad *THEORY OF PLANNED BEHAVIOR - The theory that attitudes toward a specific behavior combine with a subjective norms and perceived control to influence a person’s actions *PERSUASION - The process by which attitudes are changed *CENTRAL ROUTE TO PERSUASION
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