AMPTT Assessment 2 - LO1 - 2021 Docx 2.docx - Applying...

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Applying Marketing Principles in Travel & Tourism DK0E3488wSchool: Hospitality and LeisureDepartment: TourismLecturer’s Name:JacquiDateStudent’s Name:Haiqa KashifClass:1BUnit Title:AMPTTUnitNumber:DK0E34Outcome/Assessment Topic:Outcome 1 - TheMarketing Mix in T& TAssessmentNumber:2The work submitted in this assessment is entirely my own workSignature Declaration............Haiqa..............This is an open book assessment.This Section is for Staff Use only:DateResultInitialsOpportunity**Insert opportunity 1 or 2.A 3rdopportunity may be available only if thestudent applies in writing to the Curriculum Head explaining theexceptional circumstances – however, this may not always be possible.DocxEvidence RequirementsRecord of Performance© City of Glasgow College1
Applying Marketing Principles in Travel & Tourism DK0E34AMPTT Outcome 1S/UComments1 Elements of ‘4 Ps’ProductPricePromotionPlace2 Inter-relationship of the ‘4 Ps’explained3 Marketing Mix componentsdescribed:ProductPricePromotionPlace4 New Mix suggestions (choose onlytwo)LeisureBusinessEducationLecturer’s Use: Enter S or U in the box to indicate whetherperformance in the relevant aspect of the assessment issatisfactory or unsatisfactory.The comment column can be used tohighlight any re-assessment that may be needed.Note:Assessment questions 1 and 2 are based on general marketingtheory.In questions 3 and 4 you are required to discuss your chosenorganisation.© City of Glasgow College2
Applying Marketing Principles in Travel & Tourism DK0E34All sources should be referenced.Theory1Explain each element of the ‘4 Ps’ of the marketing mix below:
b) Intangible:It is an item or an object that cannot betouched and does not have a physical nature.

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Term
Spring
Professor
N/A
Tags
Marketing, Glasgow College, Tourism DK0E34

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