COMM MIDTERM STUDY GUIDE

COMM MIDTERM STUDY GUIDE - Introduction to Communication...

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Introduction to Communication Theory - Theory: explanation or representation of a phenomenon 1) Set of construct definitions 7 propositions 2) Based on systematic observation 3) To explain, represent, or predict a phenomenon -Goals of Theory: description, explanation (understanding), prediction, control -Theory VS. Hypothesis -Theory: broad general explanation of a phenomenon applies to various situations -Hypothesis: guided by theory tests specific relationship btw variable -2 ways to Construct Theory: Induction & Deduction -Induction: 1) Make observations 2) Generalize from observations 3) Create theory -Deduction: 1) Examine existing theory 2) Derive testable hypothesis 3) Make observations -Cyclical Process of Theory Construction Theories Generalizations Hypotheses Observations
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-The Big Picture: -6 levels of communication: Intrapersonal, Interpersonal, Small Group, Organizational, Public/Rhetorical, Mass, Intercultural (Paradigm: world view, ways of knowing, framework for theory & meta-theory) -Interpretive: 1) Reality is created by the individual 2) Known depends upon the knower 3) Subjective interpretation valued 4) Goal is rich understanding of the individual experience 5) Actions determined by individual choice -Social Scientific (Positivistic): 1) Reality exists outside the individual 2) We want to discover this reality objectively & quantitatively 3) Deterministic: Actions determined by probable cause & effect relationship 4) Reductionism: focusing on only certain aspects, distilling down to essence Interpretive----------------------------------------------Social Scientific (unique) Qualitative (patterns) Quantitative -5 Academic perspectives 2) Structional/Functional 3) Interactional 4) Interpretive 5) Critical Cognitive & Behavioral What is the relationship btw stimuli & response? -Origins in behavioral condition: 1) Operant (reinforcement) Behavior->consequences 2) Classical (association) Stimuli->response 1) Attribution Theory 2) Social Judgment Theory 3) Cognitive Dissonance 4) Linguistic Relativity 5) Constructivism 6) Expectancy Violation Theory 7) Communication Accommodation Theory
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Structional/Functional -Principles: The world has a noticeable framework Operation, behavior & actions (functions) can be explained in terms of this framework Focus is on external structure, not internal (cognitive) structure -Theories in Structional/Functional perspective 1) Constructivism Interactional -Principles: Communication is what we create together Ex. I discover myself through my interaction with you -Theories in Interactional perspective 1) Constuctivism 2) Coordinated Management of Meaning 3) Communication Accommodation Theory 4) Symbolic Interactionism Interpretive -Principles: People actively interpret their experience by assigning
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This note was uploaded on 04/07/2008 for the course COMM 88 taught by Professor Jansma during the Spring '08 term at UCSB.

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COMM MIDTERM STUDY GUIDE - Introduction to Communication...

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