CHAP2 - Chapter 2 Cross-Cultural Variations in Consumer...

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Chapter 2 Cross-Cultural Variations in Consumer Behavior Multiple Choice Questions 1. What was the challenge facing FedEx in the Chapter 2 opener? A) to influence Asian governments to allow FedEx to operate in their countries B) to increase awareness in Africa of the benefits of FedEx C) to increase awareness in Eastern Europe with a commercial that would work across this region with its differing cultures and languages D) to increase awareness in Latin America and the Caribbean with a commercial that would work across this region with its differing cultures and languages E) to influence Brazilian regulators to allow it to operate its service after normal working hours Answer: D Page: 39 Difficulty: hard 2. Which of the following is a cultural factor that affects consumer behavior and marketing strategy? A) demographics B) values C) language D) nonverbal communications E) all of the above Answer: E Page: 40 Difficulty: easy 3. Which of the following is NOT a cultural factor that affects consumer behavior and marketing strategy? 27
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Chapter 2 Cross-Cultural Variations in Consumer Behavior 4. Howard Industries is a computer manufacturer located in Laurel, MS. This company is interested in expanding internationally. Which of the following is a cultural factor that affects consumer behavior and marketing strategy that Howard Industries needs to be aware of? 5. Which of the following statements is FALSE regarding cross-cultural marketing? 6. _____ is the complex whole that includes knowledge, belief, art, law, morals, customs, and any other capabilities and habits acquired by humans as members of society. A) Reference group B) Government C) Culture D) Authority E) Gestalt Answer: C Page: 42 Difficulty: easy 28
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Chapter 2 Cross-Cultural Variations in Consumer Behavior
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