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Principle of Marketing week 8.doc - Learning Activity...

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Learning Activity sheets inPRINCIPLES OF MARKETING(Quarter 3 - Week 8)Name: ________________________ Section: _____________ Score: ____Let’s Kick it off!Activity 1.Directions: Identify a product that you and many of your peers aspire tohave. Discuss what makes this product particularly appealing to you. Assesshow much of this involves culture and socio-cultural factors.Product:Reasons:Are you taking it?Activity 2.What are some brands that you buy out of habit? What willmake you decide to try a different brand?Brand you buy habituallyWhat will make you choose something else?1.2.3.4.1.What are your observation after accomplishing the two activities?2.How does it help you in deciding what to buy or not?3. Why social class a better indicator than income in assessing aperson’s possible product purchase?1
Here’s how it is!Amarket segmentis a group of people who share one or morecommoncharacteristics,lumpedtogetherformarketingpurposes.Eachmarket segmentis unique, and marketers use various criteria to createa targetmarket

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