Course Hero Logo

PRINCIPLES-OF-MARKETING-G11-ABM-Q2-M11-FINAL.docx - Senior...

Course Hero uses AI to attempt to automatically extract content from documents to surface to you and others so you can study better, e.g., in search results, to enrich docs, and more. This preview shows page 1 - 4 out of 15 pages.

Senior High SchoolPrinciples of Marketing Quarter 2 –Module 11:Managing the Marketing Effort TheMarketing Process
What I Need to KnowThis module was designed and written with you in mind. It is here to help you masterthe subject Principles of Marketing. The scope of this module permits it to be used inmany different learning situations. The language used recognizes the diversevocabulary level of students. The lessons are arranged to follow the standard sequenceof the course. But the order in which you read them can be changed to correspondwith the textbook you are now usingAfter finishing this module, you are expected to:Analyze Marketing Opportunities (The Micro/Macro Environment)Selecting Target MarketsOrganizing,Implementing,and Controlling the Marketing EffortWhat I KnowDirections:Choose the letter of the correct answer. Write the letter that corresponds toyour answer on a separate sheet of paper.1._____ is the set of benefits a company promises to deliver it’s consumers tosatisfy their needs.
2.Building, keeping and growing profitable value-laden relationship with allcustomers of a company is called_____.
3.Consumer research, product development, communication, distribution,pricing and service are all core_____ activities.1
4.Customers buy from stores and firms that offer the highest _____.a.Company imageb.Concern for society’s interestc.Customer perceived valued.Level of customer satisfaction
5.Frequent flyer programs offered by airlines are an example of a _____.
6.Greater consumer control means that companies must rely on marketing by_____ and than by _____.
7.In addition to attracting new customers and creating transactions, the goal ofmarketing is to _____customers and grow their business.
8.The product concept says that a company should _____a.Devote its energy to making continuous product improvements.b.Focus on the target market and make products that meet thosecustomer’s demands.c.Improve marketing of its best productsd.Make promoting products the top priority

Upload your study docs or become a

Course Hero member to access this document

Upload your study docs or become a

Course Hero member to access this document

End of preview. Want to read all 15 pages?

Upload your study docs or become a

Course Hero member to access this document

Term
Spring
Professor
NoProfessor

Newly uploaded documents

Show More

Newly uploaded documents

Show More

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture