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Running head: GLOBALIZATION OF WALMART 1 Midterm Case Study: The Globalization of Walmart Andrew Chisholm Park University IB315
GLOBALIZATION OF WALMART 2 Abstract As we know, Walmart is a globally known company with the first known store to open in 1962 by Sam Walton. In 1970, when Sam’s competitors were beside themselves when they learned his business successfully offered products at a lower price. Sam Walton opened many stores in the United States, and in the 1990s, Walmart expanded to Canada other countries. Walmart in the 2000s grew to e-commerce, which allowed for a broader customer base in the United States and other countries. Walmart’s understanding of its products and customer needs permits them to expand nationally and globally. As seen, Walmart has expanded and become international with 11,500 stores under 56 banners in 26 countries. Sam Walton and his fellow board members knew they had ambitions to be a big retail chain, so they participated in what we call globalization. While Walmart was trying to expand, it was still met with resistance in some countries. However, the more Walmart grew, the more stable the markets became open to change and allow for change. As Walmart continues to expand, they eventually hit $100 billion in sales revenue. Expansion to Mexico and Latin America What abilities did Walmart have to expand the company to Latin American and China? When Walmart decided to expand internationally, they began to look at the countries that would be targeted. Walmart began researching emerging markets as opposed to already established competitors. Walmart opened their doors in Mexico in the 1990s by partnering with Cifra, which

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