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adv project (1).docx - Contents Executive Summary.2 Vision...

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ContentsExecutive Summary...................................................................................................................2Vision and Mission Statement....................................................................................................2Vision.....................................................................................................................................2Mission...................................................................................................................................2New Idea................................................................................................................................2Story of origin........................................................................................................................3Product...............................................................................................................................3Price....................................................................................................................................3Place...................................................................................................................................3Promotion...........................................................................................................................4Rivalary analysis of industry..............................................................................................4Direct and Indirect Competitors.............................................................................................5Product tagline...................................................................................................................5Markettarget Segmentation..............................................................................................6Geograpical spread of the compaign:.................................................................................6Marketing Strategy.............................................................................................................7Above the Line Marketing compaingn:.................................................................................7Launch Strategies...................................................................................................................8Conclusion..................................................................................................................................8
New Product Marketing PlanExecutive SummaryThe current document is about new product marketingplan. The new product beingintroduced is handy mixer. In order to make an plan it is important to analyze external marketenvironment and this is done by assessing porters five forces. The document alsoillustrates the competitor analysis and product innovation charter as its majorcontent. The idea development and idea screening are also done in the study. Themarketing strategy and pricing strategy is also been discussed in the documentalong with marketing mix. The study also investigated demand and sale forecast.Finally, in the end the conclusion is given.Vision and Mission StatementVisionBringing health with convenience.MissionWith the help of innovation, we reward our customers with productive, economic, goodquality and accessible products like Handy Blender which are better than the products offeredby our customers and these products also meet daily needs of the customers.New IdeaThe new product is a portable blender and is known as handy mixer. Handy mixer is amachine that is used to mix, puree, or mix food and various fixings. Handy mixer is used tomake smoothies and mix such a refreshment. Such blenders don't have its own personalholder, rather, they contain turning bleeding edges that help in mixing the substance in acompartment. Colossal handy mixers are used for business purposes to mix greater volumesof mixes. Hand blenders are consistently used to mix liquids, sauces, and soups. Changinglifestyle and propensity toward putting less energy in cooking are setting off the improvementof the overall handy mixer brands.The Handy mixer is a worthwhile, multi-utilize cutting contraption that can quickly mixrefreshments and plunges, hack ice, vegetables, or spices. The handy mixer's decreased sizeand solidified steel design make it lightweight, portable, and solid for use in the home or in arush. The Handy mixer incorporates a staggering 500-watt battery with the ability to conveythe pulsating impetus to 1000 watts, 32-ounce dishwasher safe mixing holder, solidified steeldwelling, a natural allotting tap, battery-fueled battery, and retractable line. Lightweight,portable, capable, and engaging arrangement gives the Handy mixer it's exceptional spots inthe portable items brands.
Story of originThe product is selected because it is not available in Pakistan and idea is appealing as the newproduct will bring revolution in kitchen appliances. It is a portable product which means easyto carry. The product would be of great help for mothers as the kids must have fruit smoothies

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Term
Summer
Professor
N/A
Tags
Marketing, Handy Mixer

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