Marketing Mgmt Writing Assignment #11.Examine internal marketing and its role in the company. Outline how various departmentswithin the company can demonstrate a customer focus.
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3.Analyze the term “opportunism” with respect to business relationships.It’s not enough to just connect with your customers and meet their needs. Today’s consumers are moreinformed and as such expect companies to listen and respond to their needs. They have the tools andare more adept at seeking out alternatives, with or without cause. Knowing your customers andresponding appropriately to their feedback can be measured by tracking key factors such as customer-perceived value (CPV) and customer lifetime value (CLV). Customer perceived value provides insight intothe customer’s perspective of all the benefits and costs of your offering versus your competition.1Customer lifetime value describes the net present value of the stream of future profits expected over acustomer’s lifetime purchases. CLV calculations provide a framework for planning future investment andhelp keep marketers focused on the long-term perspective. These factors can also help the companynurture and deepen relationships with customer groups based on their loyalty, profitability, risk, andother factors. But it’s not enough just to keep the customers you have. Utilizing the marketing funnel canalso help you identify the percentage of the potential target market at each stage of the decision-making
