Ch 5_ Demographic Dimensions of Global Consumer MarketsStudent: ___________________________________________________________________________1.The goal of target marketers is to develop unique marketing strategies that find unsatisfied customers to whom they can then offer superior value through more attractive marketing mixes. True False
2.The U.S. does not have the largest population of any country in the world, but it does have the largest population growth rate.
3.The U.S. population is over 310 million people and the world population is almost 7 billion people.
4.Nearly 90 percent of today's 1.2 billion youth is in developing countries.
5.India has more people than the United States, and China has more people than India. True False
6.Less-developed countries usually experience the slowest population growth.
7.In the United Kingdom, Iceland, Australia, Israel, and Singapore, for example, less than 20 percent of people live in urban areas.
8.The worldwide trend toward urbanization has prompted increased interest in international markets.
9.When considering international markets, income is often one of the most important demographic dimensions. True False
10.When considering international markets, income is usually not an important demographic dimension.
11.Both GDP and GNI are widely used measures of national income.
12.Gross domestic product is the total dollar value of a country's exports during a one year period.
13.Gross domestic product includes foreign income earned in a country. True False
14.GNI is the total market value of all goods and services provided in a country's economy in a year by both residents and nonresidents of that country.
15.GDP income measures can give the impression that people in less-developed nations have more income than they really do.
16.GNI income measures can give the impression that people in less-developed nations have less income than they really do.