Ch 8_ Improving Decisions w - Ch 8 Improving Decisions with Marketing Information Student 1 The function of marketing research is to develop and analyze

Ch 8_ Improving Decisions w - Ch 8 Improving Decisions with...

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Ch 8_ Improving Decisions with Marketing Information Student: ___________________________________________________________________________ 1.The function of marketing research is to develop and analyze new information to help marketing managers make better decisions. True False 2.One of the important jobs of marketing researchers is to provide marketing managers with information that is changing. 3.Marketing research projects are conducted one-at-a-time, instead of routinely. 4.Marketing research focuses on changing information needs while an MIS focuses on recurring information needs. 5.A marketing information system (MIS) is an organized way of continually gathering, accessing, and analyzing information that marketing managers need to make ongoing decisions. True False 6.A marketing information system (MIS) is a large computer which allows consumers to determine the prices of food products at grocery stores in any geographic area. 7.An intranet is useful for numeric data but not for text documents. 8.An intranet is a system for linking computers within a company. 9.An intranet works like the Internet but access is limited to a company's employees. True False 10.Access to information on an intranet is usually limited to a firm's own employees. 11.Only large firms have their own intranets. 12.It is the job of the MIS specialist to ask for the right information in the right form. 13.It is the job of the marketing manager to ask for the right information in the right form. True False 14.A decision support system (DSS) is a computer program that makes it easy for a marketing manager to get and use information as he or she is making decisions. 15.A search engine may make it easier for a marketing manager to get information from the Internet, but it would not be useful on an intranet. 16.A search engine is a computer program that helps find information.
17.Search engines use words or phrases to guide the search for information. True False 18.A marketing manager who uses a search engine would have little need for a decision support system. 19.A search engine is typically used to help change raw data into more useful information. 20.A DSS typically helps change raw data into more useful data.

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