MEDIA RESEARCH NOTES.pdf - MEDIA RESEARCH UNIT -1 Research:...

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MEDIA RESEARCHUNIT -1Research: Meaning, Definition and ObjectivesResearch is an insight into something which is not known. It is a logical andanalytical thinking used for discovering the truth. It is important to inculcateanalytical skills in all media personnel. These skills must be based on correct opinionand accurate facts. It is important for a journalist or a communication expert to findout facts that are hidden and have not been discovered.Like an explorer, a researcher must try to bring out the undiscovered or hidden truthabout a particular person. thing, place, theory and concept. It is not a simple task as itrequires patience, multiple techniques, hard work and love for looking beyond theexpected. While researching, it must be kept in mind that results may or may not beas expected and there is high probability of finding reasons that were never thought of.It is basically a systematic and objective identification, collection, analysis,dissemination and use of information for the purpose of improving decisionmaking related to the identification and solution of problems and opportunities.Research is a quest for knowledge that anyone from student to scientist tohistorian can undertake in order to evoke truth and produce hidden facts.It can also be defined as a systematized effort to gain insight and new knowledge.Research involves specification of the information required to address various issues,designing the methods for collecting information, managing and implementing thedata collection process, analyzing the results and communicating the findings andtheir implications.There are various methods used for carrying out research like action research orcalled applied research, cartography popularly called map drawing, case study,classification, experience and intuition experiments, interviews, mathematical models,participant observation, simulation, statistical surveys, statistical analysis, content andtextual analysis and ethnography which is the study of human races and their
characteristics. There is a significant difference between research methodology andresearch methods.OBJECTIVES OF RESERCHThe main aim of research is to find out the truth which is hidden and which hasnot yet been discovered.Research aims at initiating research projects.It aims at specifying information needed for decision – making.It aims at evaluating proposed research projects.It aims at accepting or rejecting research findings.It aims at gathering information about competitors.It aims at gaining familiarity with a phenomenon or to achieve new insights into it.It aims at portraying accurate characteristics of a particular individual, situation ora group.It aims at determining the frequency with which something occurs or with whichit is associated with something else.

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Term
Fall
Professor
N/A
Tags
Qualitative Research, researcher

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