Communication Problem:Colleges have over simplified the mental health crisis by believing that they can identifyand treat all college students who experience symptoms of anxiety and depression. Thisis an impossible task to take on with the current protocols and resources in placebecause some students unknowingly experience these symptoms or simply do not knowwhere they should look to seek help.Target Audience:The target audience for the Maintaining Mental Health for Kats campaign’s targetaudience is college students attending Sam Houston State University, as well as campusstaff.The message is geared towards students to provide them with an adequate amount ofknowledge and resources to seek help when struggling with mental health issues.
