CaseStudy-Chap16-G03.docx - #TEAM 3 Ngo Tuan Nam...

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#TEAM 3Ngo Tuan NamBABAWE18685Nguyen Hoang OanhBABAWE18576Le Thi Bich ThuyBABAWE18481Ngo Huyen Truc NhiBABAWE18582SALE MANAGEMENTChapter 16 -Sales forecasting and budgetingCASE STUDY#2 A recipe for successDiscussion questions1 The marketing manager for the relaunch of the SuperCook range in the United Kingdomwants a system of forecasting that will provide as accurate a picture as possible of first yearsales in order to satisfy demands from head office who are sponsoring the launch of therelaunched brand. Advise this manager as to the best system she might adopt.The manager needs to create a complete plan to have a table of market sales forecastand forecast directly from the company's sales. In the early days of entering the UKmarket, companies can use short-term forecasts to see how product consumption ishere and then have a next plan. In order to have a complete sales forecast, it isnecessary to collect sufficient information such as buyer's signal (this helps thecompany to predict the appropriate production quantity for the product), and humanresource management. (Gathering service information to customers is goodthiscan indicate the likelihood of customers buying the product or not), gatheringinformation from marketing (sales and promotion strategies can affect sales). Themethods for doing this that are relevant to this company are consumer / user surveymethods. The UK is a whole new market for this company, so they need to learn aboutconsumer tastes, culture, and culture here to determine their buying rate. This will bedone by the on-site customer force.

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Term
Spring
Professor
N/A
Tags
Bayesian probability

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