Airborne Express Introduction Airborne Express was founded as the Airborne Flower Traffic Association of California in 1946 to fly flowers to the state of Hawaii. Since then the company has grown into the third largest express mail and cargo Delivery Company, with the vision of becoming the leader in global airborne logistics. Airborne targets businesses that regularly ship large volumes of urgent items. The company delivers around 900,000 packages and documents each day, and employs about 20,700 people. The company owns its own airport in Wilmington, Ohio, which serves as its major hub. Airborne express has shown its innovative spirit by developing and patenting special narrow containers that could fit through passenger doors without special modifications. Their senior executives include Joe Brand (CEO), Luc Johnson (CFO), Allison Neal (COO), Andrew Robinson (CTO), and Chris Whitworth (CIO). Airborne Express’s mission is to bring superior value to its customers by leveraging strengths in airborne logistics, while tailoring its services to best fit customer needs. Airborne Express plans on executing this mission by achieving attainable and specific goals. Some of these goals are to reduce the companies’ carbon footprint by 15%, Implementing ground shipping, and leading the industry in customer service levels. With hard work, dedication, and the right tactical and strategic plan, Airborne Express could fulfill its dream of becoming the leader in global airborne logistics. PESTEL Analysis The year 1997, and honestly the entire decade of the 1990’s, seems to have been a fruitful time to be in business. Politically, the United States had good foreign relations as Bill Clinton sweet- talked international officials. Economically, the stock market was booming. The S&P 500 enjoyed a 31% return, with only a little scare from the Asian Economic Crisis. The social environment was warm and open to new ideas and technologies. Environmentally speaking, the use of oil was very common across many different industries. The volatility in oil prices could possibly be a threat, but that is more of an economic factor. Finally, the legal environment could also pose a minor threat. UPS labor union strikes were in the headlines, so it is important to not follow in their footsteps, as over 50% of our employees are part of a union. SWOT Analysis Strengths Airborne enjoys the benefit of owning and operating its very own airport. It has 175 aircraft and warehouses on site, and it does not have to pay for landing fees and is not subject to unexpected delays that occur at other busy domestic airports. FedEx uses the Memphis International airport, and UPS is based out of Atlanta, both of which have large volume of airline travel. Also, Airborne provides services predominantly for corporate firms, rather than individuals. This allows it the freedom to pick and choose who the company works with, and gives more focus to more profitable customers. Airborne also has entered into strategic
partnerships with domestic and international partners. It has partnered with Roadway Package
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- Fall '12
- Shipping, FedEx Express, Airborne, Airborne Express