Case Study 3.docx - Case Study 3 Danielle Mecham Liberty...

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Case Study 3Danielle MechamLiberty University BUSI 428The media is saturated with advertisements for pharmaceuticals, prescriptions, andover the counter (OTC). However, sometimes the purpose of advertised medications
is difficult to understand or totally unclear. Find 2 internet, print, TV, or radioadvertisements for medications (either prescriptions or OTC) and analyze each ofthe following: What is the target market for the ad? What is the overarchingmessage communicated by the ad? What assumptions is the ad based on? Whatspecific information does the ad provide regarding costs, benefits, and side effects?

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Term
Spring
Professor
Elijah Cheek
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