MKTG 220 test review 1 - MKTG 220 - Review * closing...

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MKTG 220 - Review * closing Obtaining a final agreement to purchase *Team selling Is usually used to win new accounts *If a firm’s target market consists of relatively few customers the average customer is giong to place a large order and the customers are geographically clustered… Personal selling *which of the following methods of handling key accounts is the most expensive Create a separate division *the robinson patman act deals with Discriminatory prices or services *sales people hired right out of college Tend to start at higher salaries then most other professions *Sally is top sales person in her co. her long term goal is to become CEO. one possible career track is to be a sales manager the other is Brand manager *which of the following is one of the characteristics that generally distinguishes b2b from b2c B2B customers tend to engage in extensive decision making processes *________________ is the core of the selling process Sales presentation *A sales person engaged in cold canvassing would be
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This test prep was uploaded on 04/09/2008 for the course MKTG 220 taught by Professor Rutter,brucejame during the Fall '08 term at Pennsylvania State University, University Park.

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MKTG 220 test review 1 - MKTG 220 - Review * closing...

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