MKTG 220 test2 - MKTG A bars system focuses on: A few...

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MKTG A bars system focuses on: A few critical success factors B In a 360 degrees sales performance feed back, which of the following people would not be included: The Competitors D Which of the following statements about the use of ROAM is true: The goal of ROAM is to reach the optimum level of investment B (Days Worked) multiplied by (Calls per Day) provides a direct measure of: The extent of customer satisfaction D While sales focuses on ______ cost analysis looks at the cost _______ on producing these results Results Achieved; incurred Which of the following ratios does not reflect how well a salesperson is capturing the potential business that exists in his/her territory The cost per call ratio B The chances that a salesperson will quit or be fired in their first five years are 50 out of 100 D The Klein institute for aptitude testing suggests that characteristics of salespeople who fail are the people who Have recently divorced B One of the variables affecting sales performance is aptitude. What can a sales manager do to incorporate aptitude in their sales force Carefully design recruitment and selection policies
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This note was uploaded on 04/09/2008 for the course MKTG 220 taught by Professor Rutter,brucejame during the Fall '08 term at Pennsylvania State University, University Park.

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MKTG 220 test2 - MKTG A bars system focuses on: A few...

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