scope of marketing .ppt - Nature and Scope of Marketing...

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Nature and Scope of Marketing1Sanjeewa Samarasinghe
Content1.What is Marketing2.History of Marketing3.Definition of Marketing4.Why Marketing is Important?5.Development of Marketing6.Marketing Management & Philosophies7.Marketing Orientation8.Relationship Marketing9.Internal Marketing2
What is MarketingBased on your knowledge and experience, whatis the major role of marketing for a company?
What is Marketing?
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History of Marketing5Exchange surplus goods for other goods
The Goal of Marketing isTo attract new customer byPromising superior value, and tokeep current customers by deliveringsatisfaction.6
Definitions of MarketingDefinitionMarketing is a corporate philosophy and a centralbusiness function that creates value for its customersand other stakeholders through competitive, profitableand sustainable exchange processes.(SriLanka Institute of Marketing – 2013)7
Definitions of MarketingDefinitionThe process by which companies create value forcustomers and build strong customer relationshipsin order to capture value from customers in return.(Phillip Kotler/Gary Armstrong)8
Why Marketing is Important?
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Important Aspects to MarketingTo explain marketing definition, We examine the followingimportant terms :Needs, wants, and demandsProducts and servicesValue, satisfaction and qualityExchange, transactions, and relationshipsMarkets10
Customer Needs, Wants, and Demands
Needs, Wants, and DemandsNeeds:The most basic concept underlying marketing is that ofhuman needs.Human have many complex needs:oPhysical needs for food, clothing, , and safetyoSocial needs or belonging and affectionoIndividual needs for knowledge and self – expression12
Needs, Wants, and DemandsWants:Want are the form taken by human needs as they areshaped by culture and individual personality.

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Term
Spring
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