ASSIGNMENT – BMMK5103 MARKETING MANAGEMENT – BMMK5103 ASSIGNMENT (30%) NP COMPANY MARKETING PLAN Planned by NGUY N TRUNG HI U Ễ Ế MBAOUM0314 20 th June, 2014 Nguy n Trung Hi u ễ ế Page 1 of 31
ASSIGNMENT – BMMK5103 I. The Executive summary (5%) Today with the increasing development of social ascent, people's lives have been significantly improved, people do not just focus on satisfying the practical needs of life, that people lost interest to the aesthetic value and spirit, to improve the value of life. Therefore, needs cosmetic and beauty for decorate house and more and more people interested. That is the reason leading to more development centers or companies providing interior products, especially products made of high-grade wood, it helps to bring value style way, in luxury homes and demonstrate the delicate aesthetic value to your house. Because of this reason, I decided to establish “ NP Company” specializing in providing interior products for specialty products made from precious wood but with reasonable prices and just reach for the majority of visitor’s goods. The business was my idea to begin early in 2014 and will probably put into operation in mid-2014. As the newly formed and the average size, so this will be a limited liability company a member, so I was directly managed and operated, the company will direct activities in the field of wholesale and retail supply of wood products decorative art, besides I still have the product timber specialized products used as gifts. To implement this strategy, the company must have improved methods of marketing and product implementation effective way is to introduce the products to the consumers. Short-term objectives of the business we can control three products to consumers in the most efficient way within six months of the end of 2014, because 2014 will be the end of period consumer demand for products interior is high and increasing demand for products for the end of Nguy n Trung Hi u ễ ế Page 2 of 31
ASSIGNMENT – BMMK5103 year gifts also thrive. Therefore, it would be about time for businesses to help confirm the brand and the product is better known in the market. II. Company description (5%) For reasons of its establishment, the company has only three main parts, which are sales, marketing, and IT Sales department: will be responsible for product introduction and promotion of products to Nguy n Trung Hi u ễ ế Page 3 of 31
ASSIGNMENT – BMMK5103 end-consumers. Today businesses selling products and wood interior lot, but most of them often find themselves waiting for customers, so we need to have an orientation that seek to direct customers and introduce products directly to them. Marketing department: will offer strategies to promote products, identify those areas and potential customers to promote products, offer strategic direction for the company.
- Spring '16
- Marketing, Brand, Nguyen Trung Hieu