HOTEL MARKETING PLAN Prepared by: Nguy n Th Đông Quỳnh ễ ị Class: MBAOUM0314 – K13A ID Number: CGS00017295 Open University Malaysia Ho Chi Minh City June 2014 Contents
Marketing Plan FY 2011 – 2014 G007 Co., Ltd Agriculture Food Business Unit Page of 19 2
H o t e l M a r k e t i n g P l a n M a r k e t i n g M a n a g e m e n t I. Executive Summary The Hospitality industry is only one of several industries that together make up the travel and tourism industry. Types of hotel guests and the various types of hotels they patronize. You will know the emerging hotel concepts and some of the differences between chain and independent hotels. It’s important to understand the ways in which hotels are categorized. Hotels can be categorized by location, ownership, price and other factors. Norfolk Hotel is representative of the boutique business hotel. Originally established in 1992 as the first Australian owned hotel in Ho Chi Minh City (HCMC), Vietnam, the Norfolk Hotel ensures commitment to provide exemplary hospitality. Our guests enjoy endless amenities in a richly appointed setting, making each stay both pleasurable and productive. Since the opening of our doors, it's a continual, consummate privilege for the Norfolk Hotel staff to provide guests with gracious service in a welcoming surrounding. A chic, warm exterior complements the gentle interior boutique charms of the Norfolk Hotel. The 104 renovated rooms offer 24-hour complimentary both broadband wireless connection and functional working areas for the busy executives. Rich wooden textures and terracotta tones invite travelers to relax in the comfort and serenity of our rooms. Norfolk Hotel has become a favorite for business and leisure travelers to Ho Chi Minh City due to its central location, intimate atmosphere and excellent service. This Ho Chi Minh boutique business hotel appeals to travelers who prefer to stay away from the chain hotels in the area. As a comfortable alternative to the “chain” hotel, the Norfolk Hotel shines every time. 3
H o t e l M a r k e t i n g P l a n M a r k e t i n g M a n a g e m e n t II. Company Description With a prime city position, just minutes away from the historic Ben Thanh Market, Reunification Palace, City Opera House, HCMC Central Post Office, Notre Dame Cathedral, Viet Nam Historical Museum, Ho Chi Minh Museum, famous landmarks, lively array of shops, restaurants and international businesses, Norfolk Hotel is the perfect choice for business and pleasure. Staying at our boutique business hotel makes it easy to take in the sights and sounds of Ho Chi Minh City, without investing the majority of your valuable time in transport. Importantly, Norfolk Hotel is situated within a short distance to the commercial hub of District 1, HCMC. Many business travelers from all over the world and even locals enjoy countless activities, attractions, dining, and recreation. A hidden gem awaits you on every corner of the city and where Norfolk Hotel is located.
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