Roles and Responsibilities of a Marketing Manager and the Marketing Function of BAT.docx

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Roles and Responsibilities of a MarketingManager and the Marketing Function of BATContents
Introduction......................................................................................................................................2The roles and responsibilities of a marketing manager of British American Tobacco (BAT).....2The marketing function of British American Tobacco (BAT).....................................................3Conclusion.......................................................................................................................................4References........................................................................................................................................4
IntroductionThis report has been written about the roles and responsibilities of a marketing manager and themarketing function of British American Tobacco plc. The report illustrates how its marketingfunction works and how it is relevant in the tobacco business. Finally, how the coreresponsibilities of a marketing manager complement the marketing function. The roles and responsibilities of a marketing manager of British AmericanTobacco (BAT)A marketing manager is a person who is responsible for a company’s branding and positioning(Leeflang, Wittink, Wedel and Naert, 2013). A marketing manager’s analytical ability favourablyreflects the sales and the company’s wealth maximization. The roles and responsibilities of a

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Term
Summer
Professor
N/A
Tags
Marketing, marketing function, British American Tobacco plc

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